Sunday, January 8, 2012

News Story Week 1

600 Small Producers from the Cesar Area get Closer to the goals in the proyect "Good Agricultural Practices"

"600 Pequenos Productores Cesarenses Avanzan en 'Buenas Practicas Agricolas'"



The director from Fundacion Alpina, Eduardo Díaz, and the governor from Cesar (a Colombian region), Cristian Moreno, announced the success of a program created as a partnership between the government from Cesar and Fundacion Alpina. The project intends to help to improve the agricultural procedures that small farmers use to cultivate fruits, vegetables, and produce milk. The project has helped over 600 small producers, and there has been an investment of over two thousand million pesos. The news report explains that this project has helped specifically 645 producers, who distribute their products in 72 districts from 10 different municipalities. According to the report, the intervention of Fundacion Alpina has helped these producers to improve their practices by introducing new technologies and with the support of Alpina experts and therefore improve their income as the quality of the products that they trade has been getting better in the past year. This also has implications for the buyer of the products, as they are getting better products, at a better price.

The impact that this event has in Fundacion Alpina is extremely significant. This is one of the main projects that the organization has developed and has shown success and has been nationally recognized. Furthermore, the great impact that Fundacion Alpina has generated in this region gives a positive image to the company. This is important because Alpina has been growing exponentially not only in a national level but has been expanding to places like Ecuador, Venezuela and most recently to the United States. This type of news that reflect that Alpina is not only a company that delivers dairy products, but also has Fundacion Alpina in charge of projects that promote sustainable development for lower income areas, which gives a good impression of the company in an international level as well, especially since this project was recognized in the news. The influence in the media then could be a key component to help Alpina to develop in an international atmosphere, but also in a national level, to win the trust of the places where they work at. 

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